Deerpoint Group, a leader in managed crop nutrition serving growers across California and Arizona and based in Madera, announced the appointment of Redge Bodily as its first Chief Revenue Officer.
Bodily will lead Deerpoint’s commercial strategy and market expansion as the company enters its next phase of growth, bringing its managed crop nutrition platform and White Box™ technology to more growers and geographies.
“Raised on his family’s Idaho farm, originally homesteaded by his grandfather, Redge has spent his career helping growers solve real operational problems,” said Mike Hemman, CEO of Deerpoint Group. “He understands both the science and the business of agriculture, giving him a unique perspective on what farmers expect from technology. His leadership and expertise will expand Deerpoint’s reach while staying true to the company’s grower-first philosophy.”
Bodily brings more than 25 years of experience, with a rare combination of enterprise agriculture leadership and frontline grower experience.
His career spans leadership roles with global crop science leaders, including Bayer Crop Science, DuPont Crop Science, and Corteva Agriscience, where he worked with technologies designed to improve productivity and profitability.
His background also includes several years in ag retail, where he sold fertilizer and crop protection products and provided crop recommendations directly to growers.
“Agriculture is facing increasingly difficult economic conditions, and growers need technologies to help them become more efficient and profitable,” Bodily said. “Throughout my career, I’ve believed that if a grower wins, everyone wins. That’s what attracted me to Deerpoint. In the heart of the Central Valley where I’ve spent nearly a decade, this new role is helping me introduce new technologies to growers, and together we’re setting a new standard on how crop nutrition should be managed to enhance long-term performance.”
Deerpoint’s managed crop nutrition platform combines its proprietary White Box™ technology with agronomic expertise, laboratory analysis, continuous monitoring, and field services to improve nutrient efficiency. It is a field-installed system that continuously injects precision-blended nutrients directly into a grower’s irrigation lines. The system gives growers visibility into what is being applied, when, and in what quantity.
Under Bodily’s commercial leadership, Deerpoint intends to expand across new high-value crop categories and geographies while staying committed to its Central Valley heritage, grower relationships, field-level service model, and verified approach to crop nutrition.
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About Deerpoint Group: Founded in 1993, Deerpoint Group is a Madera-based agricultural company that has developed a fully integrated, managed nutrition system for specialty crop growers. Unlike traditional fertilizer programs, Deerpoint brings the full system together: in-house nutrient manufacturing and analytical lab, patented White Box™ delivery technology, and a field service team that supports grower-approved, Deerpoint-executed program delivery. The result is a Continuous Fertigation™ model where nutrition is delivered through irrigation, specific to actual crop demand, and verified throughout the season through tissue, soil, and water analysis. The system gives growers greater visibility, consistency, and accountability in one of the most consequential parts of crop production.