Visit California’s biennial Poppy Awards recognize destinations and attractions across California for excellence in tourism marketing and destination stewardship across nine categories.
More than 160 submissions were reviewed for the 2026 awards and narrowed down to the top finalists in each category.
Visit Yosemite | Madera County announced that it was selected as a finalist in the Best Strategic Brand Partnership category for its campaign with KTLA and Southern California Chevy Dealers.